We are able to launch successfully new brands and build strong players on the Czech and Slovak markets. The success of each brand that we take care of is based primarily on the individual approach and high performance of our business team.

The Alpro brand has been on our market for more then ten years already. During this period, we managed to build a market leader in the Czech and Slovak Republic from this brand. Alpro’s first distributed products included Alpro soy beverages. Currently, we distribute not only soybean and herbal drinks, desserts and cream alternatives, but also alternatives to yogurt which are stored under chilled mode.


Alpro marketing support is intensive – individual marketing activities cover both ATL and BTL communications all over the year. We use 360° form of marketing support, from television, through digital media, tasting and sampling, recipe and recipe brochures up to advertising and POS materials.